Hundreds Turn Out For WRCLA’s 68th Gathering

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Kelowna, BC–The Western Red Cedar Lumber Association (WRCLA) recently hosted approximately 150 members and guests at its 68th Annual General Meeting and Cedar Summit at the Delta Hotels by Marriott, Grand Okanagan Resort.

Golf games, dinners and a reception afforded attendees ample networking opportunities.

The business portion of the meeting included a year in review of WRCLA’s programs and projects, presented by Bare Advertising and Communications. Also, Kelly McCloskey discussed key findings from WRCLA research projects conducted by Strategic Growth Insights and Wood N Frog Communications.

Keynote presenter was Social Media Influencer April Wilkerson.

The WRCLA Board of Directors also held an association meeting at this event.

WRCLA is a non-profit association representing quality producers of Western Red Cedar lumber products in British Columbia, Washington, Oregon and Idaho, according to its website.

Founded in 1954, and known as “the voice of the Cedar industry,” the WRCLA operates customer service programs throughout Canada and the United States to support its members’ Cedar products with information, education and quality standards.

In addition to its Vancouver headquarters, the WRCLA has field offices in Oklahoma and Washington State, where Cedar specialists offer a Cedar Advisory Service for specifiers, builders and architects and other Cedar consumers.

Over the years the WRCLA has strived to make its Cedar as user-friendly as possible by producing quality products to uniform standards and by providing the construction industry with the information it needs on WRCLA Cedar products, their specification and proper use.

WRCLA activities also include programs on product quality and standards as well as research and new product development. The association sits on a number of code and standard committees and works closely with FP Innovations.

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By Zach Miller

Editor and fourth generation of the Miller family to work at Miller Wood Trade Publications.

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