Back in 2019, leaders in the hardwood industry decided it was time to stop talking about the threat of look-alike wood products and to actively do something about it. They tasked the associations they belonged to – local, regional, and national – with collaborating to combine resources and finances to create awareness about the benefits and uses of real wood products. From this vision, the Real American Hardwood Coalition was formed.
Since then, more than 30 organizations have worked together to reach both consumers and prosumers, and the results have been impressive:
Total consumer website views (launched 2022): 402,000
Total designer/architect website views (launched 2024): 15,000
Total Build Your World TV & streaming impressions (launched 2023): 98,000,000
Total Build Your social media and digital impressions (launched 2023): 49,000,000
These combined efforts have reached more than 147 million people to raise awareness about Real American Hardwood® products, but it takes an entire industry to help reverse the trend toward fake wood look-alikes. So how can you help spread the word?
Use the Real American Hardwood logo on your products:
Follow Real American Hardwood on social media and share the posts:
Tag #RealAmericanHardwood in your company posts:
Promote Real American Hardwood at your meetings and events:
Also, encourage your industry colleagues to contribute to the RAHC.
If you’re already a contributor, thank you for helping RAHC reach these significant milestones. If you have not contributed yet, now is the time. Look-alike products are affecting our industry and our businesses. Help the RAHC maintain this momentum to grow sales for Real American Hardwood products: https://www.realamericanhardwood.com/industry/how-to-get-involved.
