Montgomery, NY–Russin Lumber, based here, has announced a rebrand with a new logo and digital footprint designed to recognize the evolving needs of today’s building materials industry.
Russin will use the new branding to help attract decision-makers to the company’s products, bringing its customers value by working through the product selection process with architects and end users. With a bolstered online presence and more consumer-centered branding, the company hopes to bring business to its dealer base by helping end users and specifiers to use its resources to make the best product decisions for their projects, a company statement said.
Russin Lumber manufactures and distributes building materials in 13 Northeast and Mid-Atlantic states. The company owns and operates manufacturing and distribution facilities in Montgomery, NY and Coronel, Chile. Species used in its products include Douglas Fir, Ponderosa Pine, Eastern White Pine, Idaho White Pine, Engelmann Spruce, primed finger-jointed Radiata Pine, White Fir, and Western Red Cedar, the company website says.
More details are available at www.russin.com.
