Woodruff, WI—The Lake States Lumber Association (LSLA Education Inc.) and the Wisconsin Department of Natural Resources are sponsoring a class about marketing forest products, Sept. 23, 2021 from 8 a.m. to 4 p.m. at Kemp Natural Resources Station, located here. Topics to be covered include: an overview of the forest products industry; a review of what marketing is; the marketing mix – products, pricing, promotion and distribution; marketing strategy; trends in the industry; marketing research, and international marketing.
According to LSLA Education Inc., marketing has been called the backbone of successful forest products companies. Yet many companies struggle with the marketing concept. Those attending this workshop will learn about the products of the forest products industry, marketing as it relates to these products and how to gain a competitive advantage in the industry. The program is designed for business owners, managers and new marketing personnel and/or those wishing to brush-up on the marketing aspects of the forest products industry.
The instructor will be Bob Smith, professor and associate dean for the extension department of sustainable biomaterials/CNRE Virginia Tech.
The fee – which includes all class materials and lunch – is $150 for LSLA members and $250 for non-members. Lodging is available at Kemp Natural Resources Station for $40 per person, per night. To register for the class, call LSLA at (920) 884-0409 or e-mail LSLA@LSLA.com to receive a form.
