“What’s Next?”

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"What's Next?" 1

Happy New Year! (I hope!)

You’re reading this in January of 2021. However, to meet publication deadlines, this column was submitted in November 2020, as the world was knee deep in its battle with COVID-19, and the question on everyone’s lips was, “What’s next?” 

So as you read this, I ask that you keep in mind that back in November, I was ‘shooting from the hip’ regarding what might be happening in our world as the New Year begins, because my crystal ball was (and still is) on the ‘fritz,’ and a clairvoyant I am not. 

But like all of you, I remain hopeful – hopeful that as we traverse the weeks and months ahead, we’ll be free of fear and again living, working and traveling safely. That being said, HMA planning has begun for NatCon 2021. Yes, plans are in the works for our 2021 National Conference and Expo, March 24-26, at the Hyatt Regency Austin. 

The theme of our event is “Resilience.” Such a wonderful word and one that describes the Hardwood industry so, so well. At this moment in time, a hybrid event is being formulated – live and virtual presentations, unique exhibit space, safe, socially distanced networking events, and more.

Regarding the Expo, I am happy to report that this portion of the event is on the fast track to being sold out. That’s because so many industry suppliers, rather than have their 2020 National Conference and Expo Registrations, Booth Fees and Sponsorships refunded, asked HMA to apply those funds toward participation in our 2021 event. (Now that’s what I call resilient!) 

All industry stakeholders are welcome to participate. So, please visit www.HMAmembers.org for updated information on Conference details, Registration, and a look at which companies will be exhibiting. And of course, contact me, ljovanovich@hardwood.org, should you have a specific question.

I’ve been told that “there is never a dull moment in Austin.” And that goes for the rest of the U.S. and the world! All we can do is just keep on being hopeful, doing our jobs as best as possible, working to be part of the solution, and keeping in mind that the by-word for us all is flexibility. There is strength in numbers! Let’s keep in touch.

HMA 21 National Conference Ad

By Linda Jovanovich

Executive Vice President, Hardwood Manufacturers Association, Pittsburgh, PA 412-244-0440 HMAMEMBERS.ORG

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