Members of the Southern Cypress Manufacturers Association (SCMA), along with SCMA promotion sponsors, recently gathered in West Palm Beach, Florida, for the SCMA’s 2021 Mid-Year Meeting. The event was held at the Palm Beach County Convention Center in conjunction with the National Hardwood Lumber Association’s Annual Convention.
In-person and virtual attendees discussed Association business matters, networked with industry colleagues and vendors, previewed new projects, and heard updates on the SCMA’s promotion activities. Here’s a quick recap.
Today’s consumers are busy people and when they are looking for ideas or inspiration for their home improvement projects, they turn to the internet. As such, the SCMA focuses on producing written content that highlights the advantages of choosing Cypress.
The SCMA’s latest editorial piece, titled Decking Out Your Outdoor Space, features interviews with design professionals and woodworkers who talk about how families are investing in extravagant exterior areas with high-quality furnishings and why they’re doing so with natural and durable materials like Cypress.
The list-based article was distributed to newspapers and online news outlets across the country through NewsUSA, a leading content syndication network. To date, the article received 2,181 placements and reached a potential audience of more than 180 million readers. In addition, the article also has been shared across the SCMA’s social media platforms and featured on www.CypressInfo.org.
Networking with the Industry
Later this month, the SCMA will exhibit at the North American Wholesale Lumber Association’s 2021 Traders Market at the Kentucky International Convention Center in Louisville, Kentucky, Thursday and Friday, November 11 and 12. The show will provide an excellent opportunity for SCMA representatives to network with industry colleagues up and down the lumber supply chain. If you’ll be at the show, stop by booth #1102 to say hello.
Is your company engaged in the manufacture, processing, or distribution of Cypress building products? If so, consider joining the SCMA to lend your support and help promote Cypress to design professionals and consumers. Visit www.CypressInfo.org to learn more, and follow the SCMA on Instagram and Twitter at @cypress_info and on Facebook at @southerncypress.
And please save the date for the SCMA’s 2022 Annual Meeting, which will be held March 22–23, at the Sandestin Golf and Beach Resort in Miramar Beach, Florida. The two-day event will coincide with the Hardwood Manufacturers Association’s 2022 National Conference and Expo. If you’re interested in attending for a first-hand look at the SCMA’s work, email firstname.lastname@example.org today.