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AHC Hardwood Group Begins New Chapter with Leadership Transition and Rebranding

AHC Hardwood Group, known formerly as Atlanta Hardwood Corporation, has announced a noteworthy leadership transition. After more than four decades as CEO, Jim Howard has stepped into the role of executive board chairman, marking the end of 70+ years of continuous family leadership. Chris Rider, who has served as CFO since 2020 and also as COO since 2022, has been named CEO. Hal Mitchell continues as president and liaison for the company’s joint venture with Lunawood, while Jeff Leake has been named chief operating officer.

The leadership change comes alongside the company’s official rebranding to AHC Hardwood Group and the launch of its new website at ahchardwood.com. The rebrand reflects AHC’s transformation from traditional lumber processing to a modern, value-added manufacturing model focused on premium Appalachian hardwoods, advanced processing technologies, and expanded global reach.

The website offers streamlined navigation, a greater emphasis on product information and sales support, and a broader showcase of AHC’s offerings, including lumber, millwork, industrial wood products, cabinet components and stair parts. It also features Lunawood, which is being produced at AHC’s Cleveland, Georgia facility as part of a joint venture with Finnish firm Oy Lunawood Ltd. The Lunawood North America Collection features locally sourced hardwoods.  Product is now available from coast to coast. If you’d like to know more about Lunawood, or value-added product capabilities at AHC Hardwood Group, visit ahchardwood.com or call 800-248-4393.