The bottom line for the Southern Cypress Manufacturers Association (SCMA) is to raise awareness of Cypress as a stellar and aesthetically pleasing building and design material. How is that to be accomplished when a pandemic has the consuming public in semi-lockdown mode? If there’s a short answer, it’s this: Know what’s trending with today’s consumers and speak to that in their language and on their terms.
So, what’s Trending?
As Americans are managing the changes brought about by the pandemic, it’s clear that “outdoor living space has become one of the most sought-after features for today’s homeowners and buyers.” That’s good news for Cypress. With the material’s utility and beauty, “what’s available for outdoor areas is just as high-quality as what’s available for inside the home.”
The power of the ‘listicle’
Because today’s consumer wants concise information and inspiring visuals, the ‘listicle’ has become the go-to format for spreading our Cypress message. The communication process is simple. And most importantly, it’s effective!
For example:
• Online media across the country recently distributed a list-based editorial article entitled, “5 Creative Ways to a Backyard Paradise.” Scores of information seekers, looking to add pizzazz to their patios or lanais, had our Cypress message at their fingertips in a matter of hours!
• To date, the listicle has reached a potential audience of over 213 million readers. And that’s not all. Earlier this year, three other editorial features—“Boost your Home’s Curb Appeal,” “The Design Craze that’s Here to Stay,” “6 Easy Room Makeovers with Shiplap,”—also trumpeted our Cypress message. And the pickup results were equally impressive!
Let’s not forget about Social Media
Without stepping from the safety of their homes, Southern Cypress’ expanding social media presence—Facebook, Twitter, Pinterest and Instagram—is enabling us to connect with people of all ages, all across the globe! If you haven’t done so already, follow us! We post new content regularly. To learn more about the Southern Cypress Manufacturers Association (SCMA), especially if your company is engaged in the manufacture, processing, or distribution of Cypress building products, we encourage you to visit www.CypressInfo.org.
