A few weeks ago, I received an email from an individual who was not a member of NHLA. The email was to inquire about the benefits of attending the NHLA Annual Convention & Exhibit Showcase.
It made me pause and think. As the convention planner for NHLA, this is the ultimate question. The answer to this question may be slightly different for each person, but in the end, there are five fundamental reasons as to why people attend and the benefits they receive.
1. To network
I believe the biggest reason for going to the NHLA Annual Convention is to meet with like-minded people and industry peers. We come together from all different geographical areas but share the common denominator of working in some aspect of the Hardwood industry. The annual convention allows you to see this network of resources, which is especially important this year, as it’s been more than 18 months since we have all gathered in person.
2. To expand your knowledge and find solutions to problems
The NHLA Annual Convention always strives to provide attendees with a unique learning experience. From keynote speakers and educational seminars specific to the Hardwood industry to new types of equipment or techniques, the NHLA Annual Convention wants you to hear new information and leave with tangible takeaways.
3. For motivation
The NHLA Annual Convention is the best place to get motivated and recharged! Sometimes we get so busy with the day-to-day of the work that taking a moment to network and learn has the added benefit of providing us with much-needed motivation: motivation for yourself and your business. You can learn and feel inspired by other business owners who are facing the same challenges and succeeding.
4. Find suppliers and service providers
The NHLA Exhibit Showcase is unlike a traditional trade show, as most of these industry suppliers are NHLA members. These companies have committed to the Hardwood industry by joining the Association to support the overall health and success of the industry. They have the pulse of the current business climate, and these vendors who sell to the industry fully grasp what is happening inside your business and your competition. Discovering innovative products and services for your business is necessary to stay competitive, and having these suppliers as friends and allies can only help your business prosper.
5. Belief in the industry
At our last in-person convention, during the Opening Session of the NHLA Annual Convention, then-President Darwin Murray asked the crowd to participate in a collective text to members of Congress. At one time, everyone in the crowd sent coordinated texts to Washington, DC, and the message was received loud and clear. Feeling the energy, hearing the conversations, and pulling together the collective voice and power of the Hardwood industry is remarkable! That is what happens at the NHLA Annual Convention. Never underestimate the power of fresh ideas and a little fun mixed with some interesting people!
To register for the 2021 NHLA Annual Convention & Exhibit Showcase visit www.nhla.com.
