After the challenges of the past year, what better way for the Southern Cypress Manufacturers Association (SCMA) to kick-start 2021 than to rally its members at the Association’s Annual Meeting. The hybrid event, held March 23-24 at the Hyatt Regency Austin, was ‘just what the doctor ordered,’ and then some!
Following all CDC COVID protocols and safety measures, a networking reception/dinner, the evening of March 23, set the SCMA event in motion. Members, prospective members, Cypress Promotion Sponsors, and other industry stakeholders spent the evening renewing friendships and simply catching up.
The following day, in conjunction with the National Conference and Expo of the Hardwood Manufacturers Association, the SCMA membership convened to elect officers, exchange business information and strategies, and review the Association’s promotion plans. Thank you to all who were able to participate in this long overdue, in-person and virtual SCMA Annual Meeting!
What’s Next?
As the voice of the Cypress industry, SCMA’s promotion goal/bottom line is to raise awareness of Cypress as a stellar and aesthetically pleasing building and design material. And just in time for Spring/Summer home upgrades, the SCMA published two editorial articles/listicles to get our versatile product front and center with consumers, as they re-imagine their favorite rooms and outdoor spaces.
“Add a Dash of Spice and Style to Your Kitchen” focused on how design pros are incorporating Cypress cabinetry and ceiling treatments into modern kitchens. “Fabulous Furniture Upgrades for Your Home” featured how woodworkers are creating beautiful custom furniture with Cypress. Both were distributed across the country by content partner, Brandpoint; shared across our social media platforms, and posted to www.CypressInfo.org, SCMA’s website.
We can’t say enough about the power of the listicle! The list-based format is a favorite with online news editors because they, and their readers, want concise information and inspiring visuals. The ‘listicle’ provides that and has become the go-to format for spreading our Cypress message. The communication process is simple and effective!
New Cypress Siding Installation Guidelines
Now available for download at www.CypressInfo.org, a 12-page Cypress Siding Installation Guide. The new resource details how to install various vertical and horizontal siding patterns, and delves into how to install rainscreen, which is becoming a popular alternative to traditional cladding methods. Best news yet, the Installation Guide is FREE!
About the SCMA
The Southern Cypress Manufacturers Association is a non-profit organization dedicated to the promotion of Cypress building products to design professionals and consumers. So, if your company is engaged in the manufacture, processing, or distribution of Cypress building products or veneers, and you are not a member of the SCMA, it’s time to change that.
Learn more about the Association and see what we do by visiting us at www.CypressInfo.org; following us on Facebook, Twitter and Instagram; or calling us at 412-244-0440.
