GBM Welcomes 600; Pays Tribute To Retiring CEO
From timber-frame structures and mass timber to Western Red Cedar, furniture and innovative building systems, the best of Canada’s value-added wood sector was on display in Whistler in September as nearly 600 delegates from around the world gathered for the 23rd Annual Global Buyers Mission (GBM).
Hosted by BC Wood at the Whistler Conference Centre, the annual event brought together Canadian manufacturers, international buyers and professionals from across the architecture, construction and design industries.
A major focus was connecting international buyers directly with Canadian manufacturers, creating opportunities to introduce products to new markets and establish lasting business relationships. Beyond the Whistler Conference Centre, international delegates had opportunities to see Canadian manufacturing firsthand. BC Wood organized extended missions featuring mill, plant and factory tours in the Lower Mainland, Okanagan and Interior regions. The GBM also attracted architects, designers, specifiers and other building professionals through BC Wood’s WoodTALKS™ program
This year’s event featured a new initiative in partnership with Women of Lumber & Forests (WOLF) – a women’s networking event that drew more than 80 participants from the wood-products sector and international markets.
The GBM also marked a milestone for BC Wood, as the industry gathered to celebrate the retirement of CEO Brian Hawrysh following 25+ years with the organization. Speakers paid tribute to his dedication, leadership and the lasting relationships he built across the industry and around the world – a fitting close to a career defined by commitment and integrity.
As Canada’s best event dedicated to value-added wood producers, the Global Buyers Mission continues to connect Canadian companies with international markets while showcasing the breadth and innovation of the country’s forest-products sector.
Learn more at globalbuyersmission.com.
