Southern Cypress Promotion Updates
When it comes to promoting Cypress building products, the Southern Cypress Manufacturers Association (SCMA) leads the efforts on behalf of all Cypress producers through a comprehensive marketing plan. From collaborating with magazines on editorial and video projects to creating engaging social media content, the SCMA maintains an extensive and diverse promotion campaign. Following is a brief rundown of what’s in store for the rest of 2026.
The SCMA is currently working with Home Improvement and Repairs magazine on a do-it-yourself tutorial feature to promote the natural beauty, character, and durability of Cypress. The project will show savvy DIYers how to build Cypress shutters to enhance their home’s curb appeal and tell the story about why Cypress is a superior product for exterior projects.
In addition to the video, the project will be featured in the magazine and on various social media platforms.
And to take advantage of the power of the written word, the SCMA is producing several new editorial features to highlight interior and exterior Cypress applications. The articles will be distributed to news outlets across the country and featured on cypressinfo.org and on social media. These editorial pieces generate excellent exposure for Cypress and secure placements in newspapers and online news outlets across the country—including all 50 states and the top metro markets.
To help educate architects and interior designers, the SCMA also is developing a new continuing education unit (CEU). Once completed, the CEU will be a valuable educational tool for the design community and help position Cypress as a preferred building material over other wood species and wood-look products. The CEU will be available as an on-demand course and will be promoted in leading architectural publications, newsletters, and websites.
Does your company manufacture, process, or distribute Cypress building products?
If so, consider joining the SCMA and help lead the marketing and promotion efforts for this truly unique and versatile species. Join the effort to promote Cypress products to consumers and design professionals.
To learn more about the SCMA and Cypress promotion, visit cypressinfo.org. And if you’d like to discuss membership and its benefits, feel free to reach out to ian@hardwood.org.
