Who’s Who in Softwoods – November/December 2022

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Who’s Who in Softwoods – November/December 2022 1
Bill DenHoed

Bill DenHoed is the specialty products purchasing manager for Sprenger Midwest Wholesale Lumber, located in Sioux Falls, SD.

Sprenger Midwest is a regional wholesaler offering Cedar, treated wood, Spruce-Pine-Fir, White Fir, machine-stress-rated engineered wood, plywood, oriented strand board and Pine boards.

Value-added products offered by the company include pre-finished siding.

DenHoed graduated from Canton High School, located in Canton, SD, in 1985 and studied carpentry at Minnesota West Community College (previously Pipestone VoTech), located in Pipestone, MN, graduating in 1987.

Prior to transferring into his new position, DenHoed worked in the sales department of Sprenger Midwest for a total of 14 years. As specialty products purchasing manager, he oversees the purchase of all of the company’s specialty product offerings. He first started in the forest products industry in 1987 as a carpenter. Previous experience also includes handling lumberyard deliveries, sales, and design drafting for a cabinet manufacturer.

Sprenger Midwest is a member of the Western Red Cedar Lumber Association and the Northwestern Lumber Association.

DenHoed received a Nebraska Marketing Rep of The Year award in 2007. He is a member and past president of the Sioux Falls Hoo-Hoo Club #118. In his spare time, he enjoys spending time with family, including his three sons, one daughter and two grandsons, as well as playing golf.

For more information, visit www.sprengermidwest.com.

Who’s Who in Softwoods – November/December 2022 2
Joe Penrod

Joe Penrod is a product manager for Alta Forest Products, located in Chehalis, WA.

Alta Forest Products produces over 300 million board feet of over 140 different fencing products manufactured from Western Red Cedar, as well as pre-stained Whitewood. The company manufactures 5/8-inch Green, Rough boards in 3-to-7 1/2-inch widths, and lengths from 42-inches to eight feet in Pallet through Clear grades.

Penrod was born and raised in Southern California, and obtained a Bachelor of Fine Arts degree from Brigham Young University, Provo, UT, in 2001. His career in the forest products industry started in 2003 as a territory manager handling inside sales for Georgia Pacific’s distribution division. After that, he worked at Welco Lumber for nine years.

As product manager for Alta, Penrod develops and oversees the pre-stained Whitewood and Douglas Fir product lines, including the new Summit board.

Alta Forest Products is a member of the North American Wholesale Lumber Association and the American Fence Association.

In his spare time Penrod enjoys music, hiking, photography and art. He has been married to Michelle for 21 years and the couple has one son and three daughters.

For more information visit www.altafp.com.

Who’s Who in Softwoods – November/December 2022 3
Kyle Jones

Kyle Jones is a long-standing sales representative for West Bay Forest Products Ltd, located in Fort Langley, BC.
West Bay Forest Products Ltd offers Western Red Cedar products, including: posts, rails, trim and fascia boards, decking, fencing, siding, timbers, balusters, patterns and custom inquiries. Our four facilities, which include sawmills and remanufacturing plants, produce approximately 40-50 million board feet annually.
Jones has been working in the forest products industry for 24 years, all of which have been spent at West Bay. He handles sales and marketing for North American business in the South and Midwest states of the U.S. Jones is also involved in purchasing and manufacturing.

West Bay Forest Products Ltd is a member of the Western Red Cedar Lumber Association and the North American Wholesale Lumber Association.
Jones attended the University of New Brunswick, located in New Brunswick, Canada, for economics and business administration. He has been married to his wife Denise for 11 years. In his spare time, he enjoys running with his dog, traveling, as well as watching and playing both hockey and other sports.

For more information visit www.westbaygroup.com.

Who’s Who in Softwoods – November/December 2022 4
Wayne Carlisle

Wayne Carlisle is a lumber trader for Mars Hill Inc., based in Waynesboro, MS.
Mars Hill Inc., a wholesale lumber company, supplies and markets 1×4 through 2×12 Spruce-Pine-Fir and mostly 4/4 through 8/4 hardwoods to its customers located throughout North America. The operation also sells some industrial plywood in 4×8 sheets and Southern Yellow Pine cut stock to some of its customers.

Carlisle has been in his current role for approximately 15 years. Previous experience includes family-owned and operated Carlisle Trucking Inc. and owner of Carlisle Service Center Inc., a truck and trailer repair service in Mississippi. He began in the forest products industry in 1981 hauling products from local sawmills for Carlisle Trucking Inc.

He is a member of the Masonic Lodge and Silas First Baptist Church. Carlisle and his wife, Tammy, have three children. In his spare time he enjoys attending his children’s sporting events, fishing, hunting and drag racing.

The majority of Mars Hill’s Softwood and hardwood lumber is sourced in the southeastern United States. The company specializes in Southern Yellow Pine cut stock and hardwood lumber and it also supplies cants, deck boards, fence boards, and standard 1×4’s, up to 2×12’s.

For more information visit www.marshillinc.com.

By Miller Wood Trade Publications

The premier online information source for the forest products industry since 1927.

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