The Southern Cypress Manufacturers Association (SCMA) recently kicked off 2022 at its Annual Meeting at the Sandestin Golf and Beach Resort in Miramar Beach, Florida. At the two-day event, held March 22–23, members and promotion sponsors were updated on the SCMA’s activities, previewed upcoming projects, and gathered together for a networking reception and dinner. So what’s new with the SCMA?
Unveiling a New Logo
The image of tall bald Cypress trees sitting on top of the stacked words “Southern Cypress Manufacturers Association” has long been the visual identity of the SCMA. The look was professional and familiar, but became dated and difficult to use in more modern and digital applications.
Over the past several months, the SCMA has been developing a fresh logo that’s designed to represent the species, as well as be clear and legible in a variety of applications and at various sizes. And at the SCMA’s Annual Meeting, attendees were presented with the winning logo, which includes familiar design elements, colors, and even some Easter eggs if you look closely.
The SCMA will fully debut its new look along with the launch of its redesigned website at www.CypressInfo.org in the coming months. And on that note…
Launching a Refreshed Website
It’s been a decade since the SCMA last made a major upgrade to its home on the web—and digitally speaking, that’s an eternity.
The SCMA has been busy working on a modernized website that will feature an eye-catching design, promote new content and feature articles, and capitalize on an extensive photo gallery and case study library. The user experience also will be improved with more fluid navigation and faster load times to aid information seekers.
Keep a look for the new website, which is expected to go live in the second quarter of 2022.
Taking the Lead in Promotion
When it comes to marketing Cypress products, the SCMA leads the charge on behalf of all Cypress manufacturers, producers, wholesalers, and distributors. And the SCMA is generating buzz for Cypress and inspiring homeowners as they prepare for their spring and summer home makeovers and renovations. And two new feature articles are doing just that!
In a new article, titled “Stylish Furniture Finds for Your Home,” the SCMA highlights how Cypress is being used to craft beautiful and practical tables, dressers, beds, and more. The article features interviews with custom furniture makers and woodworkers, detailing why homeowners should invest in high-quality pieces.
The second article, titled “Real Wood Siding: The Natural Choice,” explores the benefits of choosing Cypress siding for homes. It features interviews with an architect and homebuilder who discuss why they prefer working with Cypress instead of alternative materials.
Join Our Efforts Is your company engaged in the manufacture, processing, or distribution of Cypress products? Then it’s time to consider joining the SCMA. Learn more by visiting www.CypressInfo.org or sending an email to member-services@cypressinfo.org. And be sure to follow us on Instagram and Twitter at @cypress_info, and on Facebook at @southerncypress.
